Monday, 18 April 2011

IOU



'If I were to sum up the IOU Project i would say that it has been a study in the creation of a Prosperity chain; an experiment to rethink how goods are produced and sold in a way that benefits everyone.' - Kavita Parmar, Creative Director of The IOU Project.

The IOU Project is about to launch, a project bringing the customer and the craft together, with each, unique piece carrying a QR code that, when scanned, shows you the story of how your clothes came to be. 

I love the idea of this and can't wait to find out more, though you should probably watch the video above, it explains it a lot better than I can!

Visit the website here.

3 comments:

  1. This is such a brilliant idea! It's much better than just reading "Made in India" on the label

    http://itscohen.blogspot.com/

    ReplyDelete
  2. chuffed to be sent this vid. It is real cooool. Excited for the launch.

    Helen, X
    areyoudressingupordressingdown.blogspot.com

    ReplyDelete

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